What’s Trending at Target This Week (1/23/26)

January 23, 2026

From elevated beauty launches to refined home upgrades and wellness essentials, these standout finds are defining early 2026.

Each product is gaining attention for its design, performance, or value, signaling where shopper preferences are clearly heading this year.

Fine’ry “Athena” Eau de Parfum — $29.99

  • Mediterranean-inspired fragrance frequently compared to much higher-end perfumes

  • High demand following its January release led to rapid sellouts in many stores

Tree Hut “Violet Victory” Shea Sugar Scrub — $8.99

  • Part of the emerging floral-luxe fragrance movement for 2026

  • Praised for its elevated scent profile and spa-like exfoliation

Dove x Bridgerton “Whispering Wisteria” Body Wash — $7.99

  • Limited-edition collection with ornate, Regency-inspired packaging

  • Popular among shoppers drawn to cohesive scent layering and display-worthy design

Native “Vanilla Gelato” Body Wash — $10.99

  • A key release from Native’s 2026 Café Collection

  • Noted for its rich, dessert-style scent that feels indulgent yet wearable

e.l.f. Glow Revive Lip Slicks — $9.00

  • Balm-like lip products delivering high shine and smooth texture

  • Often compared to luxury lip oils at significantly higher price points

EOS “Cashmere Vanilla” Body Mist — $12.99

  • Part of EOS’s expansion into fragrance mists

  • Recognized for its warm, layered scent and longer-lasting wear than typical body sprays


Valentine’s Day 40 oz Quencher (Target Exclusive) — $50.00

  • Seasonal color release with limited availability

  • Continues to attract collectors and gift shoppers

Hearth & Hand Fluted Glass Storage Canister — $16.99

  • Reflects the shift toward fluted minimalism in kitchen design

  • Offers a refined, high-end look for everyday pantry storage

Bullseye’s Playground Bow Glass Cups — $5.00

 

  • Embossed bow detailing adds a decorative touch

  • Frequently purchased in multiples for coordinated drinkware sets

Hearth & Hand “Foundational” Mini Bowls — $3.99

Starbucks Strawberry Açaí Refresher Concentrate — $9.99

  • Allows café-style beverages to be made at home

  • Appeals to shoppers looking to reduce daily drink spending


Threshold “Hydrangea” Artificial Arrangement — $30.00

  • Highly realistic faux floral with strong visual impact

  • Signals a standout year for Threshold home décor

Hearth & Hand Braided Grass Storage Basket — $29.99

  • Heavier construction than prior versions

  • Fits seamlessly into relaxed, coastal-inspired interiors

Threshold Heart Scuff Slippers — $15.00

  • Plush, cozy design ideal for seasonal gifting

  • A popular comfort-focused lifestyle pick

Studio McGee Scalloped Flange Throw Pillow — $30.00

  • Scalloped edges reflect a defining 2026 design trend

  • Mimics boutique-style decorative pillows at a lower cost

Barebells “Wild Strawberry” Protein Soda — $2.99

  • Expands protein drinks into soda-style formats

  • Stands out for its familiar flavor and convenience


JoyLab Floral Active Dress — $34.00

  • Features built-in bra and shorts for all-in-one wear

  • Positioned as a versatile spring transition piece

All in Motion “Air Sleek” Crewneck — $17.00

  • Constructed from a structured, technical fabric

  • Recognized for durability and elevated athleisure styling

Hatch Restore 2 Sunrise Alarm Clock — $169.99

 

  • Designed to support improved sleep and wake routines

  • Renewed interest following the 2026 color restock

Biodance Bio-Collagen Real Deep Mask (4-Pack) — $19.00

  • K-beauty skincare mask that changes as it absorbs

  • Noted for its visible results and unique application experience

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