What’s Trending at CVS This Week (1/23/26)

January 23, 2026

From upgraded beauty launches to smarter wellness solutions and better-for-you snacks, these 2026 drugstore finds are setting a new standard. Each item earns attention for delivering noticeable results, improved formulas, or standout value at accessible prices.

Milani Conceal + Perfect Blur Skin Tint Stick — $18.49

  • A lightweight complexion stick praised for its smooth, second-skin finish that blurs without settling into fine lines, making it a strong look-for-less alternative to luxury skin tints.

CVS Health GLP-1 Support Protein Shakes — $12.99

  • Formulated to support nutrition needs associated with GLP-1 medications, these shakes focus on protein intake and digestive comfort, addressing a growing wellness category in 2026.

Cheez-It Gluten Free Crackers — $6.29

  • Long anticipated, this gluten-free version stands out for its crisp texture and classic flavor, with many noting it rivals—or exceeds—the original.

Thayers Milky Hydrating Toner — $14.99

  • Designed to support hydrated, luminous skin, this toner delivers a soft, dewy finish associated with higher-end formulations at a more accessible price.

Good2Grow Watermelon Berry Twist — $3.99

  • A new flavor release that earned exceptionally high taste scores while remaining zero sugar, making it a standout option for kid-friendly hydration.

Nasal Strips — $24.99

  • These nasal strips are gaining attention for effectively reducing snoring, offering a non-invasive sleep aid that delivers noticeable results quickly.

La Roche-Posay Mela B3 Serum — $44.99

  • Powered by advanced brightening technology, this serum targets stubborn discoloration and sunspots with clinical precision beyond traditional vitamin C formulas.

Byoma Blemish Acne Clearing Creamy Cleanser — $13.99

  • Treats active breakouts while maintaining the skin barrier, reflecting the 2026 shift toward gentler, barrier-first acne care.

Oreo Zero Sugar Double Stuf — $5.19

  • The improved filling ratio brings this zero-sugar version closer than ever to the classic taste, appealing to low-sugar shoppers who don’t want compromise.

Liquid I.V. Sugar-Free Rainbow Sherbet — $10.99

  • A dessert-inspired flavor that makes daily hydration easier while remaining sugar-free, helping expand the appeal of electrolyte drinks.

Maybelline Sunkisser Liquid Blush — $12.00

  • A hybrid blush-bronzer formula that delivers a warm, fresh finish with minimal effort, aligning with 2026’s natural glow aesthetic.

Gold Emblem Extreme Carolina Reaper Puffs — $4.49

  • Delivers genuine, high-heat flavor that rivals specialty snack brands, signaling a major upgrade in private-label snacking.

Hero Cosmetics Mighty Patch Invisible — $14.99

  • Designed to disappear on skin, even under bright lighting, making it ideal for daytime wear without drawing attention.

Rhode Lip Peptide Treatment — $9.00

  • Combines high shine with reparative ingredients, offering both immediate cosmetic payoff and long-term lip care benefits.

Neutrogena Hydro Boost Water Gel (Refillable) — $26.99

  • Introduces refillable packaging to a cult-favorite moisturizer, aligning sustainability with proven hydration performance.

Well Market Spicy Sriracha Popcorn — $3.99

  • A bold, low-calorie snack option that delivers strong flavor without excess calories, ideal for mindful snacking.

NYX Fat Oil Lip Drip — $9.00

  • The expanded shimmer lineup adds dimension and pigment while maintaining a non-sticky, comfortable wear.

L’Oréal Paris Infallible Fresh Wear Foundation — $15.00

  • Known for its transfer-resistant wear and durability in humidity, making it a dependable everyday foundation choice.

Bubble Slam Dunk Hydrating Moisturizer — $15.00

  • Formulated for younger and sensitive skin types, offering reliable hydration without heaviness or irritation.

Jolly Rancher Ropes (Blue Raspberry) — $2.49

  • Combines a tangy exterior with a chewy center, making it a standout candy pick for travel and snacking.

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