Baked by Melissa’s First At-Home Cupcake Mix Is Now at Target: Worth Trying?

November 7, 2026

Baked by Melissa’s first at-home bite-size cupcake kits have arrived at Target. They are available nationwide as of Nov. 7, with three limited-time holiday flavors priced from $7.99 to $8.99.

What	Baked by Melissa bite-size cupcake baking kits, liners, and pans
When	Online since Nov. 1, 2026; full in-store rollout by Nov. 7, 2026
Where	Exclusively at Target stores nationwide and Target.com
Cost	Kits cost $7.99–$8.99; liners cost $3 per 50-pack; pans cost $12.99–$25.99
Flavors	Christmas Tie-Dye, Marshmallow Hot Cocoa, and Red Velvet
Availability	Limited-time holiday seasonal offering

A Target-exclusive baking debut

This is more than a new flavor drop: The collection marks Baked by Melissa’s first line of at-home baking products and its first non-perishable retail products. The brand says the collection is available exclusively through Target, in the baking aisle at stores nationwide and online at Target.com.

Each kit makes the brand’s familiar bite-size cupcake format at home. Shoppers can choose Christmas Tie-Dye, Marshmallow Hot Cocoa, or Red Velvet, and the kits include piping bags and tips.

How to try the kits

Visit a Target store or Target.com and choose one of the three holiday kits. At home, you will need to add butter, water, and an egg according to the kit instructions before baking and decorating the cupcakes.

Target also carries coordinating supplies separately. Packs of 50 liners are $3, while pans range from $12.99 to $25.99. Target.com currently labels the products as “New at.”

Are they worth trying?

For shoppers who want the Baked by Melissa bite-size format in a bake-at-home option, the kits offer a straightforward way to try it for $7.99 to $8.99. The included piping bag and tip also cover part of the decorating setup, though butter, water, and an egg must be supplied separately.

The main consideration is timing: These are limited-time holiday products, and no specific end date is provided. If a particular flavor interests you, check your local Target’s baking aisle or look on Target.com rather than assuming it will remain available after the holiday season.

What it means for Target shoppers

The nationwide rollout is complete as of Nov. 7, so the launch is not restricted to a particular state or test market. Online shopping is also available for anyone who wants to check the selection through Target.com before looking in a store.

Quick Questions

Which Baked by Melissa cupcake mix flavors are at Target?
The holiday collection includes Christmas Tie-Dye, Marshmallow Hot Cocoa, and Red Velvet.

How much do the Baked by Melissa kits cost?
The kits cost $7.99 to $8.99 each. Liners are $3 per pack of 50, and pans cost $12.99 to $25.99.

Are the cupcake kits available at every Target?
The collection rolled out to Target stores nationwide by Nov. 7, 2026, and is also available on Target.com.

Are the Baked by Melissa Target kits permanent?
They are described as a limited-time holiday seasonal offering, but a specific end date was not provided.

Check Target.com or your local store’s baking aisle soon if you want one of the three seasonal flavors.