Hy-Vee’s “Shop, Save & Give” event is officially live for December, and there’s plenty to be excited about.
From hassle-free holiday dinners to hidden bakery gems, here are 15 standout buys to help you power through the season.
1. Hy-Vee Holiday “Heat & Eat” Prime Rib Party Pack
Price: Starts at ~$229.99 (Serves 8)
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Why it’s buzzing: This is the #1 topic on local community boards right now. While the price has ticked up, the convenience factor is viral for stressed hosts. Insider Tip: Check your package contents closely—Reddit threads warn that unlike previous years, some packs no longer include a free pie, so grab a bakery dessert separately to avoid a Christmas crisis!
2. Baking Stone Italian Bread
Price: ~$2.99
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Why it’s buzzing: While social media users have been critical of the frozen-then-thawed donuts lately, the Baking Stone line is the exception. Shoppers defend this as the “only real bread” in the bakery section. It’s currently trending as the best budget-friendly side for dipping in winter soups and stews.
3. Hy-Vee “Perks” Trail Mix (Caramel Cashew Honey Crunch)
Price: ~$7.49 (with PERKS card)
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Why it’s buzzing: This specific flavor is flying off shelves because of the December “Perks” discount (often $1.00 off). It’s being called a “Pottery Barn dupe” for high-end holiday snack mixes. Fans are buying it in bulk to pour into fancy bowls for holiday parties.
4. Gustare Vita Gelato & Sorbet
Price: ~$4.99
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Why it’s buzzing: With inflation hitting dining out, Hy-Vee’s private label “Gustare Vita” is trending as a restaurant replacement. The authentic Italian gelato flavors (specifically Pistachio and Limoncello) are going viral as a “luxury for less” dessert option for New Year’s Eve hosting.
5. Red Bull Winter Edition: Fuji Apple & Ginger
Price: ~$2.50
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Why it’s buzzing: The energy drink community waits all year for this drop. The 2025 “Fuji Apple & Ginger” flavor is officially in Hy-Vee coolers. It’s buzzing on TikTok as a mixer for festive holiday mocktails (or cocktails) because of its crisp, spicy ginger kick.
6. Hy-Vee One Step Russet Potatoes (5 lb bag)
Price: ~$1.98 (with PERKS)
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Why it’s buzzing: Value shoppers are highlighting this as a “must-buy” for December. Not only is the price unbeatable for holiday mash, but the “One Step” program donates proceeds to community gardens and meals. It’s a viral “feel good” purchase that feeds the family cheap.
7. “Crav’n Flavor” Bacon Wrapped Jalapeño Poppers
Price: ~$7.99
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Why it’s buzzing: As people prep for “Appetizer Only” Christmas Eve parties, this frozen line is seeing a spike in popularity. They are being hailed as an air-fryer essential that tastes homemade without the hassle of wrapping bacon yourself.
8. Hy-Chi Frozen Orange Chicken
Price: ~$6.99
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Why it’s buzzing: The “Hy-Chi” Tuesday deli special is legendary, but the frozen bag version is having a moment. Busy parents are stocking up on these for the “weird week” between Christmas and New Year’s when no one wants to cook real meals.
9. Culinary Tours Belgian Chocolate Seashells
Price: ~$5.99
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Why it’s buzzing: These are emerging as the “Secret Santa” MVP of 2025. They look expensive and high-end but come at a private-label price. Shoppers are grabbing them as last-minute teacher gifts or stocking stuffers that look impressive.
10. Short Cuts “Soup Starter” Mixes
Price: ~$4.99 – $6.00
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Why it’s buzzing: The “Flu Season” wave has made these pre-chopped mirepoix (carrots, onions, celery) containers viral. Customers are willing to pay the premium to skip the chopping board when making chicken noodle soup for sick family members.
11. Hy-Vee Hickory House Pulled Pork
Price: ~$8.99
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Why it’s buzzing: A sleeper hit for holiday lunches. Instead of ham sandwiches, families are buying tubs of this for easy sliders. It’s trending for its high meat-to-sauce ratio compared to name brands like Lloyd’s.
12. Viral “Tortilla Pizza” Ingredients (Mission Carb Balance)
Price: ~$4.49
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Why it’s buzzing: The “Tortilla Pizza” hack is one of the top food trends of late 2025. Hy-Vee shoppers are clearing out the low-carb tortillas to make these crispy, guilt-free pizzas in 5 minutes. Pair it with the Gustare Vita marinara for the full effect.
13. Tostitos “Party Size” Scoops
Price: 2 for $9.00 (Promo)
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Why it’s buzzing: A staple, but currently buzzing due to the heavy “Buy 2” promotions running in the December ad. The “Scoops” shape is specifically trending for holding the heavy, cream-cheese based dips popular on TikTok this month.
14. Hy-Vee Bakery “Gourmet” Cinnamon Rolls (4 ct)
Price: ~$5.00
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Why it’s buzzing: While the donuts get hate, these cinnamon rolls get love. They are massive, gooey, and come in a plastic clamshell that keeps them soft. A popular hack is to microwave them for 15 seconds to simulate a “Cinnabon” experience at home.
15. The “Fuel Saver” Ham Promotion
Price: Varies by weight
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Why it’s buzzing: Keep an eye on your app! The “Buy a Ham, Get a Turkey” deal (or similar variances) often pops up or clears out in early December. Savvy shoppers are watching the “Deals” tab like hawks to see if they can stack this with the 20-cent Fuel Saver coupons.
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