Thanksgiving dinner for 10 people without spending a fortune? Hy-Vee is making it possible with its new Holiday Meal Deal, featuring 26 grocery items for under $35. That works out to less than $3.50 per person, including turkey, traditional sides, dinner rolls, and ingredients for pumpkin pie.
Hy-Vee originally announced a $39 Thanksgiving deal but has since lowered the price and expanded the selection. Better yet, the updated offer runs through Christmas Eve, giving shoppers more time to take advantage of the savings.
Here’s everything included, what you can make, and a few important details to know before heading to the store.
What’s Included in Hy-Vee’s $35 Holiday Meal Deal?
The deal includes 26 individual grocery items across 17 different products. Some come in multiple quantities, such as three cans of green beans, three cans of corn, and two boxes of stuffing.
1. Hy-Vee Frozen Turkey — Up to 12 lbs.
The centerpiece of the meal is a frozen Hy-Vee turkey weighing up to 12 pounds. It’s a practical size for a smaller holiday gathering, especially with all the sides included. Just remember to allow enough refrigerator-thawing time before cooking.
2. Hy-Vee Cut Green Beans — Three 14.5-oz. Cans
Three cans give you the base for a traditional green bean casserole. Hy-Vee also includes the mushroom soup and crispy onions needed for the dish, although your recipe may call for additional ingredients.
3. Hy-Vee Whole Kernel Golden Corn — Three 15.25-oz. Cans
Corn is one of the easiest holiday sides to prepare, and three cans can help stretch the meal across a larger table. Serve it warm with seasonings, or dress it up with butter and herbs you already have.
4. Hy-Vee Cream of Mushroom Soup — One 10.5-oz. Can
This pantry staple brings everything together for a creamy green bean casserole. Combine it with the canned green beans, add the crispy onion topping, and follow your preferred casserole recipe.
5. Hy-Vee Salted Crispy Onions — One 6-oz. Bag
No green bean casserole feels quite complete without that crunchy onion topping. The 6-ounce bag adds the finishing touch and saves you from having to prepare fried onions from scratch.
6. Hy-Vee Corn Muffin Mix — Two 8.5-oz. Boxes
Two boxes of corn muffin mix are a welcome addition, especially if your family enjoys warm cornbread with turkey and gravy. Bake muffins or prepare the mix in a pan for easy serving. Check the package for any extra ingredients required.
7. Hy-Vee One Step Russet Potatoes — One 5-lb. Bag
A five-pound bag of russet potatoes gives you plenty to work with. Turn them into fluffy mashed potatoes, roast them with herbs, or prepare a simple baked potato side. Milk and butter are not included in the advertised deal.
8. Ocean Spray Fresh Cranberries — One 12-oz. Bag
Fresh cranberries are a nice upgrade from canned cranberry sauce. Simmer them with sugar and water to make a homemade version, or add orange zest for extra flavor. You will need to supply the sugar.
9. Fresh Sweet Potatoes — Three Potatoes
Sweet potatoes bring another classic side to the table. Roast them, mash them, or make a small sweet potato casserole. The included marshmallows make the last option especially easy to put together.
10. Hy-Vee Mini Marshmallows — One 10-oz. Bag
The sweet potato topping is covered with this 10-ounce bag. Sprinkle marshmallows over your cooked sweet potatoes and briefly bake until lightly browned for a familiar holiday favorite.
11. Hy-Vee Gravy Mix — Two Packets
Turkey and mashed potatoes call for gravy, and Hy-Vee includes two packets. They’re convenient when you don’t want to make gravy entirely from pan drippings, and having two packets helps when serving a larger group.
12. Hy-Vee Stuffing Mix — Two 6-oz. Boxes
Stuffing is one of those sides people expect at Thanksgiving, and two boxes make preparation much easier. Serve it straight from the package directions or add sautéed onions, celery, and herbs if you have them.
13. Hy-Vee Pumpkin — One 15-oz. Can
Dessert isn’t forgotten. This can of pumpkin gives you the base for a homemade pumpkin pie. It’s important to remember that plain canned pumpkin is not the same as ready-to-use pumpkin pie filling, so additional ingredients may be necessary.
14. Hy-Vee Evaporated Milk — One 12-oz. Can
Evaporated milk is another key ingredient in many traditional pumpkin pie recipes. Paired with the canned pumpkin and frozen crust included in the deal, it gets you closer to having dessert ready without buying a premade pie.
15. Hy-Vee Frozen Pie Crust — One Package
Making a pie crust from scratch can take time, especially when you’ve already got a turkey and several sides to prepare. Hy-Vee’s frozen pie crust makes the dessert portion easier, although you’ll still need to prepare and bake the filling.
16. Hy-Vee Original Whipped Topping — One 8-oz. Container
Pumpkin pie gets its finishing touch with an 8-ounce container of whipped topping. Keep it frozen or thaw it according to the package instructions until you’re ready to serve dessert.
17. Hy-Vee Brown & Serve White Dinner Rolls — 12 Count
A holiday dinner isn’t complete without warm rolls. This package gives you 12, enough for one per person at a 10-person gathering with a couple left over. Heat them shortly before serving.
What Can You Make With the 26 Items?
The assortment is designed around a traditional holiday dinner, with enough variety to cover the main course, several sides, and dessert.
Here’s a sample menu using the included groceries:
- Main course: Roasted turkey with gravy
- Classic sides: Mashed potatoes, green bean casserole, stuffing, and sweet corn
- Additional favorites: Roasted sweet potatoes with marshmallows and homemade cranberry sauce
- Bread: Corn muffins and warm dinner rolls
- Dessert: Pumpkin pie with whipped topping
That is a substantial holiday menu for an advertised grocery cost of less than $35.
The exact number of servings will depend on portion sizes, how you prepare each dish, and whether guests return for seconds. You may want extra sides for a group with especially hearty appetites.
What Isn’t Included in the $35 Meal Deal?
One detail worth understanding is that this is a cook-at-home grocery deal, not a fully prepared dinner.
Although the assortment covers many holiday essentials, it doesn’t include every ingredient used in a typical Thanksgiving recipe.
Depending on how you prepare the dishes, you may need to purchase or supply:
- Butter, milk, or cooking oil
- Eggs, sugar, and pumpkin pie spices
- Salt, pepper, and additional seasonings
- Optional vegetables or herbs for stuffing and other sides
- Cooking supplies, if you don’t already have them
For example, a traditional pumpkin pie may require eggs, sugar, and spices beyond the pumpkin, evaporated milk, and crust included in the promotion.
Shoppers who already have these basics in their kitchens will be in the best position to keep their total close to Hy-Vee’s advertised price.
When Is Hy-Vee’s Holiday Meal Deal Available?
The updated Holiday Meal Deal runs from November 2 through December 24, 2026, and is available both in stores and online.
That makes it useful for Thanksgiving as well as Christmas dinner.
Because the promotion includes a frozen turkey and seasonal products, it’s worth checking availability at your local store before making a special trip. Shoppers should also review their final cart total for any additional ingredients, substitutions, or online service charges.
Hy-Vee stores will be closed on Thanksgiving Day and Christmas Day, so plan your regular grocery shopping accordingly.
Hy-Vee Also Has a Gluten-Free Holiday Meal Deal
For shoppers who need a gluten-free option, Hy-Vee has announced a separate Holiday Meal Deal priced at $50 or less.
The company has not provided the same detailed item-by-item breakdown for that option in its announcement. Shoppers should confirm the included products and allergen information with their local store before purchasing.
Don’t Want to Cook? Hy-Vee Has Premade Holiday Meals, Too
If preparing turkey and all the sides sounds like too much work, Hy-Vee is also offering premade holiday meals for groups of two to 12.
These are separate from the under-$35 grocery promotion and come with a choice of protein and prepared sides that primarily need reheating.
For Thanksgiving, premade meal orders must be placed by 11:59 p.m. on November 24, 2026. For Christmas, the order deadline is 11:59 p.m. on December 22, 2026.
Customers can arrange pickup or delivery. Although stores will be closed on Thanksgiving Day, premade Thanksgiving meals can be picked up between 8 a.m. and 11 a.m. Christmas meal pickups are available until 4 p.m. on Christmas Eve.
Another Hy-Vee Holiday Offer: Buy a Ham, Get a Turkey Free
Hy-Vee is also bringing back its popular Buy a Ham, Get a Turkey Free promotion throughout November.
That could be worth considering if you’re hosting a larger gathering or planning more than one holiday dinner. Check the promotion’s specific purchase requirements at your local store, as this is a separate offer from the $35 Holiday Meal Deal.
Is Hy-Vee’s $35 Holiday Meal Deal Worth It?
For shoppers who don’t mind cooking, this is a compelling holiday grocery offer. Getting a frozen turkey, potatoes, multiple vegetables, stuffing, gravy, bread, cranberry ingredients, and pumpkin pie components for under $35 is a practical way to build a traditional dinner on a tight budget.
The biggest advantage is convenience in planning. Rather than figuring out an entire holiday shopping list from scratch, the promotion gives you a starting point for most of the meal.
There are a couple of trade-offs. You’ll need to prepare the food yourself, and some pantry ingredients aren’t covered. The advertised savings also assume the specified quantities and a turkey within the 12-pound weight limit.
Still, with less than $3.50 in advertised grocery costs per person, it’s an offer worth checking before putting together your Thanksgiving or Christmas shopping list.
Bottom line: Hy-Vee’s updated 2026 Holiday Meal Deal offers a generous selection of traditional holiday groceries for under $35. If you’ve already got the basic baking and cooking ingredients at home, it could make hosting 10 people considerably more affordable.
