Top Trending Beauty Products to Buy at Target in 2025

September 18, 2025

Target’s beauty section is packed with affordable, high-performing products that are must-haves for fall 2025.

From K-beauty essentials to cozy fragrances and drugstore makeup staples, these items stand out for their effectiveness, budget-friendly prices (mostly under $20), and accessibility.

Here’s a curated list of the top beauty products to grab on your next Target run to refresh your skincare, makeup, or haircare routine.

CeraVe Hydrating Facial Cleanser – $15

Image Editorial Credit: Target
  • A gentle, fragrance-free cleanser with hyaluronic acid and ceramides that removes dirt and makeup without stripping moisture, ideal for sensitive or acne-prone skin.

La Roche-Posay Toleriane Double Repair Face Moisturizer – $23

  • A lightweight, non-greasy moisturizer with prebiotic thermal water and ceramides, offering 48-hour hydration and skin barrier repair in just one hour—perfect for dry or irritated skin.

ELF Holy Hydration Face Cream – $12

  • A fragrance-free moisturizer with hyaluronic acid, peptides, and niacinamide for hydrated, glowing skin; works well for all skin types and layers smoothly under makeup.

Essence Lash Princess Mascara – $5

  • A budget-friendly mascara with a conic fiber brush for dramatic volume and length without clumping, ideal for everyday or bold looks.

Pixi Glow Tonic – $15

Image Editorial Credit: Target
  • An exfoliating toner with 5% glycolic acid, ginseng, and aloe vera to brighten and smooth skin texture gently, great for tackling dullness.

Beauty of Joseon Relief Sun: Rice + Probiotics SPF50 – $18

  • A lightweight, chemical sunscreen with rice extract and probiotics for hydration and brightening, offering reef-safe protection with a dewy finish for all skin tones.

Ma:nyo Bifida Biome Complex Ampoule – $25

  • A serum with bifida ferment lysate and five types of hyaluronic acid to hydrate, strengthen the skin barrier, and reduce signs of aging—great for sensitive skin.

COSRX Snail Mucin 96% Power Essence – $25

  • A lightweight essence with 96% snail secretion filtrate for hydration and repair, helping with acne scars and dryness across all skin types.

fine’ry Pistachio Please Body Mist – $10

  • A sweet gourmand fragrance mist with pistachio, vanilla, and whipped cream notes, perfect for a cozy, long-lasting scent to layer daily.

EOS Crème de Pistachio Body Lotion – $8

  • A hydrating lotion with pistachio crème notes, shea butter, and aloe for soft skin, ideal for pairing with matching scents for fall.

Neutrogena Hydro Boost Water Gel – $20

  • An oil-free gel-cream moisturizer with hyaluronic acid for intense hydration, absorbing quickly and suiting oily or combination skin.

Maybelline Fit Me Matte + Poreless Foundation – $8

  • A medium-coverage foundation with a matte finish that blurs pores and controls shine for up to 12 hours, available in a wide shade range.

NYX Professional Makeup Butter Gloss – $5

  • A non-sticky lip gloss with a buttery texture and sheer-to-medium pigment for hydrated, shiny lips in versatile shades.

Kristin Ess Micellar Shampoo – $10

  • A gentle clarifying shampoo that removes buildup while hydrating hair, offering salon-quality results for all hair types at a budget price.

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