Kroger’s Private Selection Brand is a Gem Shoppers Love—These 17 Products Prove It

September 13, 2025

If you haven’t explored Kroger’s Private Selection brand yet, you’re seriously missing out. This premium store line delivers gourmet flavors, unique ingredients, and elevated everyday staples at wallet-friendly prices. From fancy frozen sides to indulgent desserts, these 17 standouts from the Private Selection collection prove that you don’t need to spend big to eat (and snack) like royalty.

1. Private Selection Grilled Mushroom & Truffle Oil Thin Crust Pizza – $7.49 / 18.2 oz

An ultra-thin artisan crust layered with savory mushrooms, gooey cheese, and a hint of aromatic truffle oil. A dinner party-worthy pie right from your freezer.

Nutrition Facts

  • Calories: 300
  • Fat: 14g
  • Carbs: 34g
  • Sodium: 640mg
  • Dietary Fiber: 2g
  • Sugar: 3g
  • Protein: 11g

Ingredients:

Enriched flour, truffle oil, mushrooms, mozzarella, provolone, parmesan, tomato sauce.

Prep:

Bake at 425°F for 13-15 minutes until cheese is bubbly and golden.

2. Private Selection Sea Salt Caramel Truffle Ice Cream – $5.99 / 48 oz

Lusciously creamy ice cream swirled with caramel and dotted with chocolate truffles. It’s sweet, salty, and dangerously addictive.

Nutrition Facts

  • Calories: 270
  • Fat: 15g
  • Carbs: 31g
  • Sodium: 105mg
  • Dietary Fiber: <1g
  • Sugar: 26g
  • Protein: 3g

Ingredients:

Cream, milk, sugar, caramel swirl, chocolate truffles, sea salt.

Prep:

Scoop and serve. Pairs beautifully with warm brownies.

3. Private Selection Everything Seasoned Cashews – $5.29 / 8 oz

Roasted cashews tossed in everything bagel seasoning for a bold, savory snack that delivers serious crunch.

  • Calories: 160
  • Fat: 13g
  • Carbs: 7g
  • Sodium: 170mg
  • Dietary Fiber: 1g
  • Sugar: 1g
  • Protein: 5g

Ingredients:

Cashews, garlic, onion, sesame seeds, poppy seeds, salt, spices.

Prep:

Open and devour. Great for on-the-go snacking or party mixes.

4. Private Selection Gourmet Raspberry Preserves – $4.79 / 13 oz

Bright, tangy raspberries in a rich, thick preserve that tastes homemade. Perfect on toast, pastries, or charcuterie boards.

Nutrition Facts

  • Calories: 50
  • Fat: 0g
  • Carbs: 13g
  • Sodium: 0mg
  • Dietary Fiber: 0g
  • Sugar: 12g
  • Protein: 0g

Ingredients:

Raspberries, cane sugar, fruit pectin, citric acid.

Prep:

Spread on warm scones or mix into yogurt for a berry boost.

5. Private Selection Snack Board – $9.99 / 15 oz

An all-in-one charcuterie kit featuring meats, cheeses, and accompaniments—perfect for a fuss-free wine night.

Ingredients:

Assorted cheeses, cured meats, crackers, nuts.

Prep:

Serve straight from the tray or arrange on your own board for a fancier presentation.

6. Private Selection Rustic White Bread – $2.99 / 24 oz

Thick-crusted, chewy artisan-style loaf that toasts beautifully and works great for sandwiches or soups.

Nutrition Facts

  • Calories: 150
  • Fat: 1.5g
  • Carbs: 30g
  • Sodium: 270mg
  • Dietary Fiber: 1g
  • Sugar: 1g
  • Protein: 5g

Ingredients:

Wheat flour, yeast, salt, sugar, water.

Prep:

Toast and top with avocado, or pair with soup for a cozy meal.

7. Private Selection Lemon Bars – $5.99 / 10 oz

Tangy lemon filling on a buttery shortbread crust, dusted with powdered sugar. Sweet, zesty, and irresistible.

Nutrition Facts

  • Calories: 170
  • Fat: 7g
  • Carbs: 25g
  • Sodium: 65mg
  • Dietary Fiber: 0g
  • Sugar: 18g
  • Protein: 2g

Ingredients:

Lemon puree, sugar, flour, butter, eggs.

Prep:

Chill, slice, and serve for a refreshing dessert.

8. Private Selection Decadent Gouda Macaroni & Cheese – $2.99 / 12 oz

Ultra-creamy mac with smoky gouda and cheddar cheeses. A grown-up comfort food dream.

Nutrition Facts

  • Calories: 320
  • Fat: 17g
  • Carbs: 29g
  • Sodium: 640mg
  • Dietary Fiber: 2g
  • Sugar: 4g
  • Protein: 12g

Ingredients:

Pasta, gouda cheese, cheddar, milk, butter.

Prep:

Microwave or oven-bake for melty perfection.

9. Private Selection Gourmet Cracker Cuts – $10.99

Pre-sliced cheeses perfect for entertaining. Includes an assortment like sharp cheddar and creamy havarti.

Nutrition Facts

  • Calories: 110
  • Fat: 9g
  • Carbs: 1g
  • Sodium: 180mg
  • Protein: 6g

Ingredients:

Pasteurized milk, cheese cultures, enzymes, salt.

Prep:

Serve chilled with crackers and fruit.

10. Private Selection Cavatappi Pasta – $1.99 / 16 oz

Springy, corkscrew-shaped pasta that holds onto sauces perfectly. A pantry essential for pasta lovers.

Nutrition Facts

  • Calories: 200
  • Fat: 1g
  • Carbs: 42g
  • Sodium: 0mg
  • Dietary Fiber: 2g
  • Sugar: 2g
  • Protein: 7g

Ingredients:

100% semolina durum wheat.

Prep:

Boil for 9-11 minutes until al dente.

11. Private Selection Pasta Sauce – $4.49 / 24 oz

Slow-simmered tomato sauce with bold Italian herbs and spices. Elevates any weeknight pasta dish.

Nutrition Facts

  • Calories: 70
  • Fat: 2.5g
  • Carbs: 9g
  • Sodium: 420mg
  • Dietary Fiber: 2g
  • Sugar: 6g
  • Protein: 2g

Ingredients:

Tomatoes, olive oil, garlic, onions, basil.

Prep:

Heat on stove or microwave and toss with pasta.

12. Private Selection Frozen Sugar Snap Peas – $3.99 / 12 oz

Crisp and sweet peas perfect for quick sautés or adding color to stir-fries.

Nutrition Facts

  • Calories: 35
  • Fat: 0g
  • Carbs: 6g
  • Sodium: 0mg
  • Dietary Fiber: 2g
  • Sugar: 3g
  • Protein: 2g

Ingredients:

Sugar snap peas.

Prep:

Microwave steam-in-bag or pan sauté with butter and garlic.

13. Private Selection Ground Coffee – $7.99 / 12 oz

Bold and aromatic blends sourced from premium beans. Available in flavors like Kona Blend and Espresso Roast.

Nutrition Facts

  • Calories: 0
  • Fat: 0g
  • Carbs: 0g
  • Sodium: 0mg
  • Sugar: 0g
  • Protein: 0g

Ingredients:

100% ground coffee.

Prep:

Brew as directed depending on machine or method.

14. Private Selection Spicy Honey Mustard Pretzel Twists – $5.84 / 16 oz

Crunchy pretzels coated in a bold, sweet-spicy honey mustard seasoning. Dangerously snackable.

Nutrition Facts

  • Calories: 130
  • Fat: 4.5g
  • Carbs: 20g
  • Sodium: 280mg
  • Dietary Fiber: <1g
  • Sugar: 3g
  • Protein: 2g

Ingredients:

Pretzels, honey, mustard powder, spices.

Prep:

Enjoy right from the bag. Excellent in snack mixes.

15. Private Selection Whole Mixed Green Olives – $4.99 / 10.2 oz

Briny, plump olives marinated in herbs and oil. Ideal for antipasto spreads or Mediterranean bowls.

Nutrition Facts

  • Calories: 30
  • Fat: 3g
  • Carbs: <1g
  • Sodium: 200mg
  • Protein: 0g

Ingredients:

Green olives, oil, spices, salt.

Prep:

Serve chilled or at room temp.

16. Private Selection Seedless Baby Cucumbers – $2.99 / 8 Oz

Crisp, mini cucumbers that are perfect for snacking, dipping, or slicing into salads.

Nutrition Facts

  • Calories: 10
  • Fat: 0g
  • Carbs: 2g
  • Sodium: 0mg
  • Sugar: 1g
  • Protein: 0g

Ingredients:

Fresh cucumbers.

Prep:

Wash and enjoy raw. Great dipped in hummus.

17. Private Selection Petite Potatoes Kit (with Garlic Herb Butter) – $4.29 / 16 oz

Tender baby potatoes with a packet of savory herb butter—ready in minutes.

Nutrition Facts

  • Calories: 110
  • Fat: 4.5g
  • Carbs: 17g
  • Sodium: 190mg
  • Dietary Fiber: 2g
  • Sugar: 1g
  • Protein: 2g

Ingredients:

Baby potatoes, butter, herbs, garlic, salt.

Prep:

Microwave or roast in oven per packet directions.

Final Bite

Kroger’s Private Selection line proves that premium taste doesn’t have to come with a premium price tag. Whether you’re entertaining or just upgrading your everyday meals, these 17 picks show why shoppers keep coming back for more. Add a few to your next Kroger run—your taste buds (and budget) will thank you.

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