12 Shark Tank Food Brands Hiding in Costco Aisles—Have You Spotted Them?

May 31, 2025

Costco may not wear its “Shark Tank” fandom on its sleeve, but look a little closer and you’ll find some of the most successful brands from the hit TV show nestled quietly on its shelves.

These innovative food startups scored big investments—or major buzz—after appearing in the tank, and they’ve since made their way into bulk-size packaging in Costco. Here are 12 Shark Tank food brands hiding in plain sight at your local warehouse club.

1. Poppi Soda $19.99/12-pack (12 oz cans)

This prebiotic soda is a gut-friendly twist on your favorite fizzy drinks. With apple cider vinegar and a blend of fruit flavors, Poppi is a refreshing way to skip the sugar crash.

Nutritional Facts (per can):

Calories: 25
Total Fat: 0g
Carbohydrates: 7g
Sodium: 25mg
Dietary Fiber: 2g
Sugar: 5g
Protein: 0g

Ingredients:

Sparkling water, apple cider vinegar, fruit juice, cane sugar, natural flavors, stevia.

Preparation Instructions:

Best served chilled. Enjoy straight from the can or over ice.

2. Kodiak Cakes Power Waffles $22.99/2 kg

These protein-packed waffles are a breakfast game-changer. Whole grain and no artificial ingredients make them a clean, hearty start to your day.

Nutritional Facts (per 2 waffles):

Calories: 230
Total Fat: 8g
Carbohydrates: 26g
Sodium: 270mg
Dietary Fiber: 3g
Sugar: 3g
Protein: 12g

Ingredients:

100% whole grain wheat flour, egg, whey protein concentrate, cane sugar, leavening, cinnamon, sea salt.

Preparation Instructions:

Toast on high for 2–3 minutes or heat in the oven at 375°F for 5 minutes.

3. The Pizza Cupcake $11.89 /12 Ct

A viral favorite, these pizza-filled pastries have flaky layers and cheesy, savory centers. Great for quick snacks or game-day bites.

Nutritional Facts (per cupcake):

Calories: 170
Total Fat: 8g
Carbohydrates: 17g
Sodium: 240mg
Dietary Fiber: <1g
Sugar: 1g
Protein: 5g

Ingredients:

Flour, mozzarella, tomato sauce, yeast, sugar, salt, olive oil, spices.

Preparation Instructions:

Bake at 375°F for 10–12 minutes until golden and heated through.

4. Copper Cow Coffee $17.99/7.4 Oz

This Vietnamese-style pour-over coffee set includes individual filters and sweetened condensed milk packets for a rich and creamy caffeine fix.

Nutritional Facts (per serving with creamer):

Calories: 100
Total Fat: 2.5g
Carbohydrates: 15g
Sodium: 25mg
Dietary Fiber: 0g
Sugar: 10g
Protein: 2g

Ingredients:

Coffee: 100% Arabica ground coffee
Creamer: Sweetened condensed milk (milk, sugar)

Preparation Instructions:

Tear filter, hang on cup, pour hot water slowly over grounds, and stir in condensed milk to taste.

5. MUSH Overnight Oats $11.89/8 Ct

Ready-to-eat oats made with clean, simple ingredients. No prep required—just open and eat for a protein-filled, grab-and-go breakfast.

Nutritional Facts (per container):

Calories: 200
Total Fat: 7g
Carbohydrates: 28g
Sodium: 95mg
Dietary Fiber: 4g
Sugar: 5g
Protein: 6g

Ingredients:

Rolled oats, almond milk, dates, chia seeds, sea salt, vanilla extract.

Preparation Instructions:

Keep refrigerated. Stir and eat straight from the cup.

6. Unreal Deli Plant-Based Deli Slices $14.99/3-pack (12 oz each)

These vegan deli slices replicate the flavor of classic meats like roast beef and turkey—but with clean, plant-based ingredients.

Nutritional Facts (per 2 oz):

Calories: 100
Total Fat: 3.5g
Carbohydrates: 5g
Sodium: 310mg
Dietary Fiber: 2g
Sugar: <1g
Protein: 14g

Ingredients:

Vital wheat gluten, chickpeas, tomatoes, beets, coconut oil, spices.

Preparation Instructions:

Eat cold in sandwiches or heat briefly on a skillet.

7. Everything Legendary Plant-Based Burgers $12.49/8 Oz

8. Pipcorn Heirloom Cheese Balls $8.99 /7 oz

These airy cheese balls are made with heirloom corn and real cheddar—gluten-free and irresistibly snackable.

Nutritional Facts (per 1 oz):

Calories: 130
Total Fat: 6g
Carbohydrates: 16g
Sodium: 200mg
Dietary Fiber: 2g
Sugar: <1g
Protein: 2g

Ingredients:

Heirloom corn, sunflower oil, cheddar cheese, salt, yeast extract.

Preparation Instructions:

Ready to eat—just open the bag and enjoy!

9. Soupergirl Soups $12.99/2-pack (16 oz each)

Plant-based, dairy-free soups made with real vegetables and herbs. These small-batch soups taste like homemade and come in seasonal varieties.

Nutritional Facts (per 1 cup):

Calories: 120
Total Fat: 3g
Carbohydrates: 18g
Sodium: 480mg
Dietary Fiber: 4g
Sugar: 6g
Protein: 4g

Ingredients:

Varies by soup—usually includes carrots, lentils, tomatoes, garlic, olive oil, and spices.

Preparation Instructions:

Heat on stove or microwave for 2–3 minutes until warm.

10. Like Air Puffcorn $7.79/14 oz

This melt-in-your-mouth snack is made with corn and baked instead of fried. Light, fluffy, and free from hulls and kernels.

Nutritional Facts (per 1 oz):

Calories: 150
Total Fat: 10g
Carbohydrates: 13g
Sodium: 170mg
Dietary Fiber: 0g
Sugar: 1g
Protein: 1g

Ingredients:

Cornmeal, sunflower oil, cheddar cheese, buttermilk, whey, salt.

Preparation Instructions:

Enjoy straight from the bag.

11. Mavens Creamery

French macarons meet creamy ice cream in this sweet, colorful mashup. These gourmet treats are free of artificial ingredients.

Nutritional Facts (per sandwich):

Calories: 220
Total Fat: 10g
Carbohydrates: 28g
Sodium: 35mg
Dietary Fiber: 1g
Sugar: 20g
Protein: 3g

Ingredients:

Almond flour, egg whites, sugar, cream, milk, natural flavorings.

Preparation Instructions:

Keep frozen. Let sit 1–2 minutes before eating for best texture.

12. Brazi Bites Brazilian Cheese Bread $11.99/36 ct (18 oz)

Gluten-free and full of cheesy goodness, these mini pão de queijo are a freezer favorite. Made with tapioca flour and real cheese.

Nutritional Facts (per 3 pieces):

Calories: 120
Total Fat: 6g
Carbohydrates: 14g
Sodium: 170mg
Dietary Fiber: 0g
Sugar: 0g
Protein: 2g

Ingredients:

Tapioca flour, cheese, eggs, milk, salt, oil.

Preparation Instructions:

Bake at 375°F for 20–24 minutes until golden brown.

Final Thoughts

Costco is full of surprises, and these 12 Shark Tank success stories are proof that innovative ideas and good taste go hand in hand. Whether you’re stocking up on guilt-free snacks, better-for-you breakfasts, or comfort-food classics, these brands are flying under the radar—and straight into carts.

Keep your eyes peeled the next time you shop, because Costco doesn’t always announce when it’s stocking greatness.