12 Shark Tank Food Brands Hiding in Costco Aisles—Have You Spotted Them?

Costco is the ultimate proving ground for startup success. While many brands fight for shelf space, a select few from the Shark Tank stage have managed to land permanent residency in the warehouse aisles. These “Shark-approved” snacks and staples often offer the best value when bought in Costco’s signature bulk sizes.

Here are 12 Shark Tank food brands currently hiding in your local Costco.

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1. Poppi Prebiotic Soda — $24.99 (15-Pack)

• Description: A “functional” soda made with apple cider vinegar, sparkling water, and fruit juice, designed to taste like your favorite classic pops but with 5g of sugar or less.

• The Buzz: Since appearing in Season 10 (originally as Mother Beverage), Rohan Oza helped them rebrand and explode. They are currently the “it” drink on TikTok, often seen as a healthier alternative to Diet Coke.

• Verdict: Buy. If you’re trying to kick a soda habit, the Costco variety pack is the most cost-effective way to keep your fridge stocked.

2. Kodiak Cakes Power Cakes Mix — $14.63 (4.5 lb Box)

• Description: A high-protein, whole-grain flapjack and waffle mix that only requires water to prepare.

• The Buzz: They famously walked away from a deal in Season 5, but the “Shark Tank Effect” catapulted them into a billion-dollar brand. The Costco box is legendary for being nearly double the size of grocery store versions for the same price.

• Verdict: Buy. It’s a pantry staple for a reason. The protein-to-carb ratio is unbeatable for a quick breakfast.

3. Brazi Bites Brazilian Cheese Bread — $17.01 (62-Count Bag)

• Description: Gluten-free, frozen bread bites made from cassava flour and real cheese, inspired by the traditional Brazilian pão de queijo.

• The Buzz: After a Season 7 deal with Lori Greiner, these became a frozen aisle sensation. They go from freezer to table in 20 minutes and are naturally gluten-free without tasting “alternative.”

• Verdict: Buy. These are a crowd-pleaser for parties or a quick snack. Be warned: eating just one is impossible.

4. Fishwife Smoked Rainbow Trout — $22.58 (3-Pack)

• Description: Premium, ethically sourced canned seafood featuring colorful, modern packaging that has made “tinned fish” trendy again.

• The Buzz: Featured in Season 15, Fishwife secured a deal with Lori Greiner and Daymond John. While high-end tinned fish is usually $10+ per can, Costco’s bundle makes the “tinned fish date night” trend much more accessible.

• Verdict: Buy (if you’re a foodie). It’s a luxury pantry item. If you just want basic tuna, skip it, but for a gourmet charcuterie board, it’s a win.

5. Pipcorn Heirloom Popcorn — $4.29 (Large Bag)

• Description: Mini-popcorn made from heirloom kernels that are smaller, crunchier, and easier to digest because the hulls are so thin they virtually disappear.

• The Buzz: Barbara Corcoran bit on this Season 6 pitch. The brand has since expanded into cheese balls and crackers, but the original mini-popcorn remains their crown jewel.

• Verdict: Buy. It’s the perfect movie-night snack that won’t leave you picking hulls out of your teeth for three days.

6. The Frozen Farmer Sorbet/Ice Cream — $15.99 (12-Count Bars)

• Description: A farm-to-table creamery that uses “misfit” fruits (produce that is too “ugly” for grocery shelves) to create sorbets and fro-yo.

• The Buzz: This Season 11 standout landed a deal with Lori Greiner. Their appearance at Costco usually features their fruit-based bars, which are low-calorie and help reduce food waste.

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• Verdict: Buy. It’s a guilt-free dessert that actually tastes like fresh fruit rather than chemicals.

7. Honey Mama’s Truffle Bars — $49.99 (12-Count)

• Description: Refrigerated cocoa truffle bars made with raw honey, coconut oil, and sprouted almonds. They are soy, dairy, and gluten-free.

• The Buzz: While they had success before the show, their Shark Tank appearance cemented their status as a “clean” indulgence. They are usually found in the refrigerated section near the deli.

• Verdict: Buy. These are incredibly rich. One bar can last you three sittings, making the Costco pack a great long-term treat.

8. Jackson’s Sweet Potato Chips — $10.99 (16 oz Bag)

• Description: Sweet potato chips kettle-cooked in premium avocado oil instead of seed oils like canola or vegetable oil.

• The Buzz: Appearing in Season 5, this family-owned brand caught the attention of the Sharks for their focus on “cleaner” frying methods. They are a favorite in the Paleo and Whole30 communities.

• Verdict: Skip (unless on sale). They are delicious, but Costco often carries Kirkland Signature Sweet Potato chips which are very similar for a lower price.

9. Soupergirl Plant-Based Soups — $29.99 (8-Pack Variety)

• Description: Fresh, plant-based, hand-crafted soups made with local ingredients and zero preservatives.

• The Buzz: This mother-daughter duo appeared in Season 12. Though they didn’t get a deal on air, their “Souper Boost” packs have become a seasonal favorite at Costco for health-conscious meal preppers.

• Verdict: Buy. At roughly $4 per container, it’s a steal for a fresh, high-protein lunch that you didn’t have to chop veggies for.

10. Bantam Bagels — $11.99 (36-Count)

 

• Description: Mini, cream-cheese-filled bagel balls that rose to fame as a Starbucks staple.

• The Buzz: One of Lori Greiner’s most famous Season 6 investments. Though the company was later sold to a larger food conglomerate, the frozen bulk packs at Costco remain a staple for easy breakfasts.

• Verdict: Buy. They are the ultimate “grab-and-go” breakfast for kids (and adults who are running late).

11. Snacklins Plant-Based Crisps — $2.50 (Large Bag)

• Description: A “vegan pork rind” made from yuca, mushrooms, and onions. Each bag is incredibly low in calories (about 80-90 per serving).

• The Buzz: Secured a deal with Mark Cuban in Season 11. They are known for their airy, crunchy texture that satisfies the “salty snack” craving without the grease.

• Verdict: Buy. If you are a high-volume snacker, these are a lifesaver. You can eat a massive portion for the calorie equivalent of three potato chips.

12. Pricklee Cactus Water — $19.99 (12-Pack)

• Description: A hydration drink made from the prickly pear cactus, which has half the sugar of coconut water and is packed with antioxidants.

• The Buzz: Featured in Season 13, this brand offers a refreshing alternative to sugary sports drinks. It’s light, slightly fruity, and has a very clean finish.

• Verdict: Buy. It’s much more refreshing than coconut water (which can be polarizing) and is great as a mixer for summer cocktails.