As The Winn-Dixie Company unveils its bold 2026 rebranding, shoppers are flocking to a fresh era of value.
From nostalgic treats to metabolic health essentials, explore the top private-label gems defining the South’s favorite grocery experience this week.
1. Lip Lickin’ Chicken (The “Glow-Up” Edition)
This is Winn-Dixie’s “anchor” deli product. As part of the 2026 rebrand, it has moved from standard deli packaging to a “bold new look” featuring the updated “W-cart” logo. While the 50-year-old secret recipe remains unchanged, the new marketing emphasizes it as a high-value alternative to fast-food fried chicken, which has seen significant price hikes recently.
2. Turkey Hill “Soft” Frozen Desserts
Launched nationwide on January 21, 2026, this is the “it” item in the freezer aisle. It uses “scoop-to-table” technology to mimic the texture of soft-serve ice cream straight from the freezer.
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Trending Flavors: Vanilla Soft and Chocolate-Vanilla Twist.
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Why it’s trending: It taps into the “nostalgia” food trend of 2026, providing a boardwalk experience at home for a fraction of the cost of a specialty shop.
3. Vitafusion GLP-1 Support Chewables
Winn-Dixie is one of the first major regional grocers to create dedicated shelf space for the “GLP-1 Journey.” These fiber-based supplements are designed for customers on weight-loss medications (like Ozempic or Wegovy) to help fill nutritional gaps.
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Key Features: 6g of fiber, sugar-free, and boosted with Vitamin D and B12.
4. Naturally Better All-Natural Chicken Sausages
Under the Naturally Better organic/health label, these sausages (specifically the Cajun-Style and Green Onion flavors) are trending as a “clean” high-protein meal prep option. They cater to the “seed-oil-free” and “no-nitrate” movements that are dominating health circles this year.
5. Prestige “Apple Berry Blossoms”
The Prestige line represents Winn-Dixie’s premium private label. These frozen, ready-to-bake pastries are trending as an “affordable luxury.” As consumers cut back on dining out, these high-end, dessert-cafe-style treats are being marketed as the perfect “at-home indulgence.”
6. New Orleans Blend Potato Chips
Winn-Dixie is leaning heavily into its Southern roots. Their New Orleans Blend (part of the SE Grocers/WD Brand snack line) is currently a top-seller. It combines spicy, salty, and zesty flavors, serving as a regional differentiator against national brands like Lay’s.
7. Prestige Basil-Infused Extra Virgin Olive Oil
Culinary “elevation” is a major 2026 trend. Winn-Dixie has expanded its Prestige oil line to include Basil and Chili-infused varieties. These are trending because they allow home cooks to achieve “chef-quality” flavors without buying expensive individual herbs and spices.
8. Naturally Better Organic Tri-Color Quinoa
As the “Metabolic Health” trend grows, complex carbohydrates like this organic quinoa are seeing a resurgence. It has become a staple in Winn-Dixie’s “Living Well” displays, often bundled with fresh produce in the circular to encourage healthy meal planning.
9. Fisherman’s Wharf Sustainable Shrimp
With environmental concerns influencing Gen Z and Millennial shoppers, Winn-Dixie’s Fisherman’s Wharf brand is highlighting its BAP (Best Aquaculture Practices) Certification. Their frozen “Easy Peel” shrimp is a trending item for “Taco Tuesdays” due to its balance of sustainability and value pricing.
10. Chek Soda (Heritage Flavors)
Chek has been a Southeastern staple since 1965. This week, it’s trending due to a heritage campaign that leans into its long history in the South. While national soda prices stay high, Chek remains the go-to value alternative for Southern tailgates and family gatherings.
