As daylight saving time draws near, the dread of losing an hour of sleep looms large. But this year, Kroger is stepping in with a comforting solution to help ease the transition. Starting March 4, the grocery giant will offer a unique giveaway—the “Hour Back Box”—designed to help you tackle the morning challenges that follow the time change.
A Morning Boost Just in Time
Each “Hour Back Box” is packed with an array of breakfast essentials aimed at providing a quick, satisfying start to the day. You will find inside each box popular items such as Private Selection™ Cold Brew Coffee Concentrate, Simple Truth™ Oatmilk Creamer, and hearty Kroger Frozen Breakfast Sandwiches. These selections not only cater to the taste buds but also offer a much-needed energy boost to start the day right after springing forward.
Additional Perks: Kroger Boost Membership
Moreover, each box includes a gift card redeemable for one year of Kroger’s Boost Membership. This premium service enhances shopping experiences by offering free grocery delivery, double the fuel points, and exclusive discounts—adding substantial value for regular customers.
Easy to Claim, Hard to Miss
The giveaway begins at noon EST on March 4 and will operate on a first-come, first-served basis. Customers interested in claiming their free “Hour Back Box” can do so by visiting Kroger’s official website or by ordering online, ensuring accessibility for all, whether they prefer shopping in-store or from the comfort of their home.
Following the initial giveaway, Kroger will continue to support its customers through the time change. Starting March 7, the company will offer 39,000 free breakfast items. These can be claimed through a single-use digital coupon available online after 12 p.m., providing further opportunities for customers to enjoy free morning staples.
A Thoughtful Initiative
Tom Duncan, Vice President and head of Marketing at Kroger, commented on the initiative, stating, “Losing an hour of sleep during daylight saving can challenge parents and their family’s schedule. We created the Kroger Hour Back boxes to make daylight saving a little easier, helping parents and their families jump start the day with customer-favorite, morning time foods – from a much needed cup of coffee to a filling breakfast sandwich.”
Conclusion
In a period when small comforts can make a big difference, Kroger’s “Hour Back Box” offers a thoughtful way to mitigate the impact of daylight saving time. It’s not just about the free products, but about giving time back to customers in a way that counts. As we spring forward, Kroger is making sure no one falls back on breakfast.
