10 Food Brands That Go by Different Names in Other Countries

When traveling, you might notice that some of your favorite food brands have unfamiliar names. These changes are often made to better fit the local market or to avoid confusion with existing products. Here’s a list of popular food brands that have different names in other regions, showcasing the global diversity in branding.

Lay’s (North America) / Walkers (UK)

Lay’s, the famous potato chip brand in North America, is known as Walkers in the UK. Despite the different names, the branding and packaging are quite similar. Walkers maintains the same logo and even features the same flavor options. The name change was made to align with a pre-existing UK brand.

Burger King (North America) / Hungry Jack’s (Australia)

In Australia, Burger King operates under the name Hungry Jack’s due to a trademark dispute. The menu and branding are almost identical to those in North America. This name change was necessary to enter the Australian market. Despite the different names, the taste and quality remain consistent.

Coca-Cola Light (Europe) / Diet Coke (North America)

While Diet Coke is a household name in North America, it’s known as Coca-Cola Light in many European countries. The formulation is the same, but the name change helps differentiate it from other low-calorie drinks. This branding tweak caters to the preferences of European consumers. It’s a simple change that makes a big difference in marketing.

Frosted Flakes (North America) / Frosties (UK)

Frosted Flakes, the sugary cereal with Tony the Tiger, is known as Frosties in the UK. The taste and packaging are very similar, with the same iconic mascot. The name change helps the brand resonate more with UK consumers. It’s a slight alteration that maintains brand recognition while fitting local preferences.

Hellmann’s (North America) / Best Foods (Western US)

Hellmann’s mayonnaise is known as Best Foods in the western United States. The product and packaging are nearly identical, with only the brand name differing. This split branding originated from two separate companies that merged. Despite the name difference, fans enjoy the same great taste.

Snickers (Global) / Marathon (UK, pre-1990)

Snickers was known as Marathon in the UK until the early 1990s. The name was changed to align with the global brand, but older generations still remember the original name. The candy bar itself remained unchanged. This rebranding helped unify the product under a single, recognizable name worldwide.

Knorr (Global) / Continental (Australia)

Knorr, known for its soups and sauces, goes by the name Continental in Australia. The products remain the same, but the branding is tailored to fit the Australian market. This name change helps the brand connect with local consumers. Despite the different name, the quality and taste are consistent worldwide.

Dove (North America) / Galaxy (UK)

Dove chocolate, a favorite in North America, is sold as Galaxy in the UK. The recipes and packaging are similar, maintaining the creamy taste fans love. This name change helps avoid confusion with Dove’s soap products. It’s a strategic move to keep the brand identity clear in different markets.

Lynx (UK) / Axe (Global)

Axe body spray is known as Lynx in the UK, with the same product range and marketing strategy. The name change was made to better resonate with the UK market. Despite the different name, the brand’s edgy, youthful image remains. This ensures consistency while catering to regional preferences.

Rexona (Global) / Sure (UK)

Rexona, a popular deodorant brand, is sold as Sure in the UK. The product formulations and packaging are nearly identical. This name change helps the brand fit better in the UK market. The consistency in quality and effectiveness remains unchanged across regions.

This article originally appeared on RetailShout.

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