Costco’s rotisserie chicken is more than just a tasty and affordable meal, it has become a cult favorite among shoppers. But beyond its delicious taste, there are plenty of fascinating facts about how Costco sells, prices, and prepares its famous rotisserie chicken. Here are some surprising things you may not know about Costco’s legendary rotisserie chicken.
Contents
- 1 The Spice Blend is a Mystery
- 2 The Chicken’s Placement is Strategic
- 3 Sales Are Only Going Up
- 4 Say Goodbye to Plastic Clamshells
- 5 Freshness is a Priority
- 6 It is the Best-Priced Rotisserie Chicken Around
- 7 It is Completely Gluten-Free
- 8 The Price Has Not Changed Since 2009
- 9 Costco Controls Its Own Poultry Supply
- 10 More From RetailShout
- 11 12 Must-Have Sam’s Club Winter Finds to Grab Before They’re Gone
- 12 13 New Costco Finds Shoppers Are Loving This Month
The Spice Blend is a Mystery
Costco’s rotisserie chicken has a unique, savory flavor, but the exact spice blend remains a well-kept secret. While hints of garlic, paprika, and onion powder are noticeable, the full list of seasonings is not publicly disclosed. Some speculate that Costco uses a special brine to enhance the juiciness and infuse flavor deep into the meat. The mystery keeps customers coming back, trying to figure out what makes it so addictive. Whatever the exact blend may be, it strikes the perfect balance of saltiness and smokiness. This signature taste is one reason why the rotisserie chicken remains a top seller.
The Chicken’s Placement is Strategic
Costco does not just place its rotisserie chickens anywhere in the store, there is a strategy behind their location. They are typically found at the very back, requiring shoppers to walk past aisles filled with tempting products before reaching them. This setup increases the chances that customers will pick up additional items along the way. It is a classic marketing tactic that works well, considering how popular the chicken is. Many people visit Costco just for the rotisserie chicken, and the store takes advantage of that foot traffic. Even if someone walks in intending to buy only the chicken, they often leave with a full cart.
Sales Are Only Going Up
Costco’s rotisserie chicken is not just a fan favorite, it is a massive success in terms of sales. Each year, the company sells millions of these chickens, and the number keeps increasing. In fact, Costco sold over 100 million rotisserie chickens in 2023 alone. The unbeatable price and convenience make it a go-to option for busy families. Many customers use it for quick meals, from salads to tacos, keeping demand consistently high. Costco’s ability to maintain such strong sales without raising the price makes it even more impressive.
Say Goodbye to Plastic Clamshells
In an effort to be more environmentally friendly, Costco switched from plastic clamshell packaging to a more sustainable alternative. The newer packaging is made of recyclable paperboard, reducing plastic waste. This change helps cut down on landfill contributions while still keeping the chicken fresh and easy to transport. Many customers appreciate the move, as it aligns with growing concerns about plastic pollution. While the new packaging may feel a bit different, it still serves the same purpose. It is another example of how Costco listens to its customers while making smart business decisions.
Freshness is a Priority
Costco ensures that its rotisserie chickens are always fresh by cooking them in small batches throughout the day. Employees constantly monitor demand and prepare new chickens as needed to keep the supply rotating. Unlike some grocery stores where rotisserie chickens sit under heat lamps for hours, Costco’s approach keeps them juicy and flavorful. If you visit at the right time, you can even grab a chicken that just came out of the oven. The freshness is one of the reasons customers keep choosing Costco over other retailers. Nobody wants a dry or overcooked chicken, and Costco makes sure that does not happen.
It is the Best-Priced Rotisserie Chicken Around
At just $4.99, Costco’s rotisserie chicken is hard to beat in terms of price. Many grocery stores sell their rotisserie chickens for $6 or more, often for a smaller portion. Costco keeps its price low to encourage shoppers to visit, knowing that they will likely buy other products while they are there. Despite inflation and rising food costs, Costco has stuck to this price for years. This commitment to affordability makes the rotisserie chicken a go-to option for families looking for a budget-friendly meal. It is a loss leader, but it keeps customers coming back, making it a smart business move.
It is Completely Gluten-Free
For those with gluten sensitivities, Costco’s rotisserie chicken is a safe and tasty option. Unlike some other brands, Costco does not use flour or wheat-based fillers in its seasoning or marinade. This means gluten-intolerant customers can enjoy it without worry. Many other pre-cooked chickens on the market contain hidden gluten ingredients, making Costco’s version stand out. It is a convenient, protein-packed choice for people following a gluten-free diet. Whether eaten plain, shredded into salads, or used in a recipe, it is a versatile option for a variety of meals.
The Price Has Not Changed Since 2009
One of the most surprising things about Costco’s rotisserie chicken is that the price has remained the same since 2009. While grocery prices have skyrocketed, Costco has kept the cost at just $4.99. The company intentionally absorbs the cost to keep customers happy and coming back for more. It may not be a huge money-maker for Costco, but it strengthens customer loyalty and increases foot traffic. People often visit just for the chicken and end up buying other high-margin items. This strategy helps balance out the financial loss, making it a win-win for both Costco and its shoppers.
Costco Controls Its Own Poultry Supply
Unlike most retailers that rely on third-party suppliers, Costco took matters into its own hands by establishing its own poultry production facility. In 2019, the company opened a massive chicken processing plant in Nebraska to ensure a steady and cost-effective supply of rotisserie chickens. This move allows Costco to maintain control over quality, pricing, and production, helping keep the price at $4.99 despite rising costs in the poultry industry. By overseeing the entire process, from raising chickens to processing and distribution, Costco reduces reliance on outside suppliers and avoids market fluctuations.
This article originally appeared on RetailShout.
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