17 Affordable Beauty Must-Haves from Target for a Fresh Look

Walking into Target feels like stepping into a beauty lover’s paradise, where shelves are stocked with affordable finds that deliver high-quality results. Target has become a go-to destination for beauty essentials, offering everything from skincare to makeup at prices that will not break the bank. With so many options, it is easy to find hidden gems that make a difference in your daily routine. The best part is that these products are not just budget-friendly, they also perform just as well as high-end alternatives.

Tinted Lip Balm

Image Editorial Credit: Target

A tinted lip balm is perfect for adding a hint of color while keeping your lips soft and hydrated. It is a great option for those who want a natural, effortless look without committing to full lipstick. Many formulas include nourishing ingredients like shea butter and vitamin E to prevent dryness. Whether you prefer a subtle pink, berry, or nude shade, there is a tint for everyone. It is easy to throw in your bag for quick touch-ups throughout the day. Plus, it is a budget-friendly beauty essential that enhances your lips without feeling heavy.

NYX Drip Lip Gloss

Image Editorial Credit: Target

NYX Drip Lip Gloss delivers high-shine and hydration in one swipe. The non-sticky formula glides on smoothly, making lips look plumper and more radiant. Available in a variety of shades, it is perfect for layering over lipstick or wearing alone for a glossy finish. It contains nourishing oils that help keep lips soft and moisturized. The applicator makes it easy to control the amount of product applied for a flawless look. Whether you want a sheer shimmer or a bold glossy color, this gloss is a must-have.

Classic Whip Sunscreen

Image Editorial Credit: Target

Classic Whip Sunscreen brings a fun twist to sun protection with its airy, mousse-like texture. It absorbs quickly into the skin without leaving a greasy residue, making it perfect for daily use. The lightweight formula provides broad-spectrum SPF protection while feeling weightless on the skin. It is great for wearing under makeup or on its own for a fresh, natural look. The whipped consistency ensures even application, so you never miss a spot. Plus, it has a pleasant scent that makes reapplying throughout the day feel like a treat.

E.l.f. Power Grip Primer

Image Editorial Credit: Target

E.l.f. Power Grip Primer is a game-changer for locking in makeup and creating a smooth base. The gel-based formula grips foundation and concealer, preventing it from fading or settling into fine lines. Infused with hydrating ingredients like hyaluronic acid, it also keeps skin looking fresh and plump. It works well for all skin types, giving a soft-focus effect that minimizes pores. A little goes a long way, making it a budget-friendly option for long-lasting makeup. Whether you are wearing a full glam look or just some tinted moisturizer, this primer helps everything stay in place.

Witch Hazel Lavender Toner

Image Editorial Credit: Target

Witch hazel lavender toner is a refreshing way to balance and soothe your skin. Witch hazel helps tighten pores and control excess oil, while lavender provides a calming, spa-like experience. It is perfect for removing leftover makeup, dirt, and impurities after cleansing. Many people love using it as a mid-day skin refresher, especially on hot days. It preps the skin for moisturizer, ensuring better absorption of hydrating products. With its gentle formula, it works well for sensitive and acne-prone skin.

Neutrogena Makeup-Removing Wipes

Image Editorial Credit: Target

Neutrogena Makeup-Removing Wipes make it easy to wipe away makeup, dirt, and oil in seconds. The ultra-soft cloths are soaked in a gentle yet effective formula that removes even waterproof mascara. They are perfect for keeping in your bag, gym locker, or bedside table for late-night cleansing. Unlike some wipes that leave a greasy film, these leave skin feeling fresh and clean. They are dermatologist-tested and safe for sensitive skin, making them a great go-to for quick touch-ups. Plus, they are super convenient for travel or those lazy nights when washing your face feels like too much effort.

Hair Dryer

Image Editorial Credit: Target

A good hair dryer is a beauty must-have for achieving salon-quality styles at home. Whether you want sleek, straight hair or voluminous curls, a powerful dryer can make a big difference. Many affordable models now come with multiple heat and speed settings to prevent damage. Ionic technology helps reduce frizz and speeds up drying time, making it easier to get ready in a rush. It is also great for refreshing second-day hair and adding volume at the roots. A lightweight design makes it easier to handle, especially when styling for longer periods.

L’Oreal Paris Eyeliner

Image Editorial Credit: Target

L’Oreal Paris eyeliner is a reliable staple for creating bold or subtle eye looks. Whether you prefer a sharp wing or a smudged-out smoky effect, its smooth formula makes application effortless. Many of their liners are waterproof and smudge-resistant, lasting all day without fading. The fine tip allows for precise lines, while the creamy texture glides on without tugging. It is a budget-friendly option that delivers the quality of high-end brands. Available in black, brown, and fun colors, it is a great way to elevate any makeup routine.

Black Girl Sunscreen SPF 30

Image Editorial Credit: Target

Black Girl Sunscreen is specially formulated to provide sun protection without leaving a white cast. The SPF 30 formula blends seamlessly into melanin-rich skin, keeping it hydrated and protected. It contains nourishing ingredients like jojoba, avocado, and sunflower oils to prevent dryness. Unlike traditional sunscreens, it does not feel heavy or greasy, making it perfect for daily use. It works well under makeup or on its own for a natural glow. Plus, it is reef-safe and free from harmful chemicals, making it a great choice for eco-conscious beauty lovers.

ColourPop Super Shock Highlighter

Image Editorial Credit: Target

ColourPop Super Shock Highlighter is a cult-favorite for its intense glow and creamy texture. The unique formula feels like a mix between a powder and a cream, making it super blendable. It melts into the skin for a lit-from-within radiance that lasts all day. Available in a variety of shades, it complements all skin tones beautifully. It can be applied with fingers or a brush, depending on how bold you want the highlight to be. Whether you love a natural glow or a blinding shine, this highlighter delivers.

Pacifica Glow Serum

Image Editorial Credit: Target

Pacifica Glow Serum is packed with skin-loving ingredients to boost radiance and hydration. Formulated with vitamin C, hyaluronic acid, and plant-based extracts, it helps brighten and smooth skin over time. The lightweight, non-greasy formula absorbs quickly, making it perfect for layering under makeup. It gives skin an instant dewy glow, which is great for no-makeup days. The clean, vegan formula is free from harsh chemicals, making it a great choice for sensitive skin. With consistent use, it helps fade dark spots and improve overall skin texture.

Aloe Vera Gel

Image Editorial Credit: Target

Aloe vera gel is a skincare essential for soothing and hydrating skin. It is known for its cooling properties, making it perfect for sunburn relief and irritation. Many people use it as a lightweight moisturizer, especially for oily or acne-prone skin. It can also be applied to the scalp to calm itchiness and promote hair growth. The refreshing gel absorbs quickly without leaving a sticky residue. With its natural healing benefits, it is a great all-purpose beauty product.

Peach-Flavored Lip Balm

Image Editorial Credit: Target

Peach-flavored lip balm is a sweet and refreshing way to keep lips soft. The fruity scent makes applying it feel like a treat, while hydrating ingredients keep lips smooth. It is great for everyday wear, whether alone or under lipstick. Many formulas include SPF to protect against sun damage, making it perfect for outdoor use. The lightweight texture glides on effortlessly without feeling waxy. It is a fun and affordable beauty must-have for fresh, kissable lips.

Hair Elastics

Image Editorial Credit: Target

Hair elastics are an everyday beauty essential for keeping hair in place. Whether you need a tight ponytail or a loose bun, the right elastic prevents slipping and breakage. Many come in seamless designs to avoid creasing or pulling hair too tightly. They are perfect for workouts, casual styles, or even sleek updos. With various sizes and colors available, there is an option for every hair type. A good pack of hair elastics is always great to have on hand.

Mario Badescu Drying Lotion

Image Editorial Credit: Target

Mario Badescu Drying Lotion is a cult-favorite for quickly reducing blemishes overnight. The formula contains salicylic acid, sulfur, and calamine to dry out pimples without irritating the skin. It works best when applied as a spot treatment before bed, helping reduce redness and swelling. A little goes a long way, making the bottle last for months. It is a must-have for anyone dealing with breakouts, especially before big events. With its fast-acting formula, it is a skincare lifesaver.

E.l.f. Face Cream

Image Editorial Credit: Target

E.l.f. Face Cream delivers intense hydration without feeling greasy or heavy. Infused with ingredients like hyaluronic acid and peptides, it helps plump and smooth skin. The lightweight formula absorbs quickly, making it perfect for wearing under makeup. It provides long-lasting moisture, keeping skin soft and radiant all day. Suitable for all skin types, it offers high-quality skincare at an affordable price. With its nourishing formula, it is a great addition to any skincare routine.

Foaming Body Wash

Image Editorial Credit: Target

Foaming body wash transforms shower time into a luxurious experience with rich, bubbly lather. It cleanses gently while leaving skin feeling soft and refreshed. Many formulas include hydrating ingredients like aloe, shea butter, or essential oils. The lightweight foam rinses off easily, making it perfect for a quick, refreshing shower. It is great for all skin types and often comes in a variety of scents. If you love a little extra indulgence in your daily routine, this is a must-try.

This article originally appeared on RetailShout.

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