9 Costco Kirkland Myths You Need to Stop Believing

Costco’s Kirkland Signature brand has a reputation for offering great quality at lower prices, but there’s a lot of misinformation floating around. Some people think all Kirkland eggs are cage-free, while others believe the brand is just a bunch of cheap knockoffs. There are even rumors about who makes the products and where they’re sold. The truth? Not everything you hear is accurate. Let’s clear up the biggest myths so you can shop smarter.

All Kirkland Signature Eggs Sold at Costco Are Cage-Free

It’s a common belief that all Kirkland Signature eggs are sourced from cage-free farms. While Costco has made significant strides toward offering more cage-free options, not all Kirkland eggs are currently cage-free. The company has expressed a commitment to transitioning to 100% cage-free eggs but hasn’t fully achieved this goal yet. Shoppers should check packaging labels to confirm the farming practices used. This ensures that consumers make choices aligned with their preferences.

Kirkland Signature Groceries Are Always Produced by the Same Companies

Many assume that each Kirkland product is consistently produced by a single manufacturer. In reality, Costco collaborates with various manufacturers, and these partnerships can change over time. For instance, some Kirkland coffee products previously roasted by Starbucks underwent changes in 2024, leading to different suppliers. Such shifts are part of Costco’s strategy to ensure quality and value. Therefore, the producer behind a Kirkland product today might differ in the future.

The Manufacturers of Kirkland Signature Groceries Are a Closely Held Secret

There’s a perception that Costco keeps the identities of its Kirkland product manufacturers under wraps. While some partnerships aren’t widely publicized, many are openly acknowledged. Brands like Keurig Green Mountain and Ocean Spray have collaborated with Costco, with their names appearing on Kirkland packaging. Additionally, Costco owns facilities producing items like hot dogs, highlighting a transparent approach in certain areas. This blend of in-house production and external partnerships ensures product quality.

Kirkland Signature Groceries Are Cheap Knockoffs

Some believe that Kirkland products are inferior imitations of name brands. Contrarily, Costco emphasizes high quality in its Kirkland line, often partnering with reputable manufacturers. For example, Kirkland’s Parmigiano Reggiano cheese is produced by Italy’s Zanetti S.P.A., adhering to strict standards. This collaboration ensures that customers receive premium products at competitive prices. Such practices debunk the notion of Kirkland items being mere knockoffs.

Costco Sells Kirkland Signature Groceries on Amazon

It’s often thought that Costco directly sells its Kirkland products on Amazon. In reality, third-party sellers purchase these items from Costco and resell them online. This practice can lead to higher prices than those found in Costco warehouses. Consumers seeking the best deals should consider purchasing directly from Costco. Being aware of this distinction can prevent potential overpaying. ​

Kirkland Signature Products Are Inferior Because They’re Store Brands

A common misconception is that store brands like Kirkland are of lower quality. However, many Kirkland products are manufactured by well-known brands, ensuring comparable quality. For instance, Kirkland’s batteries are produced by Duracell, a leader in the battery industry. This collaboration provides consumers with high-quality products at more affordable prices. Therefore, choosing Kirkland doesn’t mean compromising on quality.

All Kirkland Signature Products Are Made in the USA

Some shoppers believe that all Kirkland products are domestically produced. In truth, Costco sources products globally to ensure the best quality and value. For example, Kirkland’s Parmigiano Reggiano cheese is imported from Italy, adhering to traditional production methods. This global sourcing allows Costco to offer authentic products from their regions of origin. Therefore, not all Kirkland items are made in the USA. ​

Kirkland Signature Vodka Is Made by Grey Goose

A popular rumor suggests that Kirkland’s French vodka is produced by Grey Goose. However, Grey Goose representatives have denied this claim. While both vodkas may share similar water sources, they are produced independently. This myth likely persists due to taste comparisons and assumptions about sourcing. Consumers should note that, despite similarities, the brands are distinct.

Kirkland Signature Products Are Always Cheaper Than Name Brands

While Kirkland products often offer cost savings, it’s not a universal rule. Prices can vary based on promotions, package sizes, or regional factors. Savvy shoppers should compare unit prices between Kirkland items and name brands. This practice ensures that they’re truly getting the best deal available. Therefore, while Kirkland often provides value, it’s wise to verify on a case-by-case basis.​

This article originally appeared on RetailShout.

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