9 Target Buys That Shoppers Say Are Hidden Treasures

Target is filled with hidden treasures that shoppers cannot stop raving about. From exclusive food finds to viral beauty must-haves, there are plenty of gems tucked away in the aisles. Some items are so good that they sell out quickly, while others remain underrated despite their amazing quality. Whether you are looking for delicious snacks, trendy water bottles, or budget-friendly beauty products, Target has something special waiting for you.

Favorite Day Bakery Items

Target’s Favorite Day Bakery line is a hidden gem for sweet treats. Shoppers rave about the soft cookies, rich brownies, and flaky pastries that taste like they came from a local bakery. The variety of seasonal flavors keeps things exciting, with limited-edition items making their way to shelves throughout the year. Many say the quality rivals pricier brands, making it an affordable indulgence. Whether you need a quick dessert or a snack for a cozy night in, these bakery items never disappoint.

Favorite Day Trail Mix

For snack lovers, Favorite Day Trail Mix is a must-have from Target’s shelves. With unique blends featuring chocolate, nuts, dried fruit, and even pretzels, there is a mix for every craving. Shoppers love how the flavors are perfectly balanced, whether you want something sweet, salty, or a little of both. The resealable bags make them a great on-the-go snack, perfect for road trips or work breaks. Many say these mixes are just as good—if not better—than pricier name-brand options.

Good & Gather Food

Target’s Good & Gather food line has built a loyal fanbase thanks to its high quality and affordability. From organic snacks to wholesome frozen meals, shoppers love that the brand offers clean ingredients without breaking the bank. Their salad kits, cheeses, and pasta sauces are especially popular, often getting compared to premium grocery brands. The flavor and freshness make it an easy choice for meal prep and quick bites. Many people say it is one of Target’s best-kept food secrets.

“Weird” Candy and Oreos

Target is a goldmine for limited-edition and unusual candy finds, especially “weird” Oreos and novelty sweets. Shoppers often discover exclusive flavors that are hard to find elsewhere, like cinnamon bun Oreos, matcha Kit-Kats, and pickle-flavored candy canes. These unique treats make perfect gifts or fun surprises for adventurous snackers. Many say they love checking Target’s candy aisle regularly just to see what new and bizarre flavors have arrived. Whether you love or hate them, they always make snack time interesting.

Viral Beauty Products

Target is one of the best places to find viral beauty products without the hassle of online shopping. From TikTok-famous mascaras to must-have skincare, shoppers love discovering trending items at affordable prices. Brands like e.l.f., NYX, and La Roche-Posay often sell out fast due to their cult followings. Many say that Target’s beauty section is the go-to spot for testing out buzzy products without the high-end markup. If you have ever wanted to try a social media beauty trend, chances are, Target has it.

Exclusive Stanley and Owala Water Bottles

Hydration fans know that Target’s exclusive Stanley and Owala water bottles are some of the hottest finds. These bottles sell out quickly, especially limited-edition colors and seasonal designs. Shoppers love their durability, insulation, and sleek designs that keep drinks cold for hours. Many say they are worth the hype, making hydration stylish and convenient. If you spot one in stock, do not wait—these trendy bottles rarely stay on shelves for long.

Opalhouse Glass Canister Set

These stylish glass canisters from Target’s Opalhouse collection are both beautiful and functional. Shoppers love them for organizing kitchen staples like flour, sugar, and coffee while adding a chic touch to countertops. The airtight lids keep ingredients fresh, and the clear glass makes it easy to see what is inside. Many say they look like something from a high-end home store but at a much better price. Whether used in the kitchen or bathroom, these canisters are a must-have.

Universal Thread High-Rise Skinny Jeans

Target’s Universal Thread High-Rise Skinny Jeans have a cult following for their fit and affordability. Shoppers say they rival premium denim brands without the hefty price tag. The stretchy yet structured fabric makes them comfortable to wear all day. They come in multiple washes and sizes, making it easy to find the perfect pair. Many people call them the best jeans they have ever owned, especially for the price.

Casaluna Linen Blend Sheets

Casaluna’s Linen Blend Sheets are a luxury find that many shoppers swear by. They are soft, breathable, and get even better with each wash. Many say they feel just as nice as expensive linen bedding from designer brands. The neutral, calming color options make any bedroom look effortlessly elegant. If you want hotel-quality sheets without spending a fortune, this set is a hidden treasure.

This article originally appeared on RetailShout.

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