Back in the ’90s, the drink aisle was full of creativity and fun, offering beverages that were as bold as the fashion trends of the time. From clear colas to fruit-flavored creations with quirky packaging, these drinks weren’t just something to sip—they were a vibe. Some of them fizzled out too soon, leaving us with a craving for their unique flavors and unforgettable designs. It feels like the perfect time to bring some of these classics back and let them shine again. Here’s a nostalgic trip through 18 drinks that deserve another moment in the spotlight.
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Crystal Pepsi
Launched in 1992, Crystal Pepsi was a clear cola that offered the familiar Pepsi taste without the typical caramel coloring. Its transparent appearance was a novelty that intrigued consumers, leading to significant initial sales. Despite the early buzz, the product was discontinued by 1994 due to declining popularity. Over the years, Crystal Pepsi has made limited-time comebacks, sparking nostalgia among fans. Its brief returns highlight the lasting impression it left on ’90s beverage culture.
Surge
Introduced by Coca-Cola in 1996, Surge was a citrus-flavored soda aimed at competing with Pepsi’s Mountain Dew. Marketed as an energy-boosting drink, it quickly became popular among teenagers. However, concerns over its high sugar and caffeine content led to a decline in sales, resulting in its discontinuation in 2003. A passionate fan base prompted Coca-Cola to re-release Surge in limited quantities in 2014. Its cult following underscores its impact during its original run.
Orbitz
Orbitz was a unique beverage introduced in 1997, notable for its floating edible balls suspended within the liquid, giving it a lava lamp-like appearance. The drink’s unusual texture and visual appeal were its main selling points. Despite its innovative concept, Orbitz failed to gain a substantial consumer base and was discontinued shortly after its launch. Today, it is remembered as a quirky experiment in the beverage industry. Collectors still seek out unopened bottles as nostalgic memorabilia.
Josta
Introduced by PepsiCo in 1995, Josta was the first major energy drink in the U.S. market, containing guarana and caffeine. Its unique flavor and energizing properties garnered a dedicated following. Despite its pioneering status, Josta was discontinued in 1999 due to low sales. Fans have since petitioned for its return, highlighting its ahead-of-its-time appeal. Josta remains a nostalgic memory for many ’90s consumers.
Squeezit
Squeezit was a fruit-flavored juice drink packaged in squeezable plastic bottles, popular among children in the ’90s. Flavors included “Chucklin’ Cherry” and “Grumpy Grape,” each with a corresponding character face on the bottle. The interactive packaging made it a lunchbox staple. Despite its popularity, Squeezit was discontinued in 2001. Its unique design and marketing left a lasting impression on ’90s kids.
Hi-C Ecto Cooler
Originally released in 1987 as a tie-in with the “Ghostbusters” franchise, Hi-C Ecto Cooler was a citrus-flavored drink featuring the character Slimer on its packaging. Its bright green color and association with the popular movie made it a hit among children. The drink was so popular that it outlived the original “Ghostbusters” cartoon series. However, it was eventually discontinued in 2001. Limited-edition re-releases have occurred, tapping into the nostalgia of former fans.
OK Soda
Launched by Coca-Cola in 1993, OK Soda was marketed with a countercultural approach, featuring abstract artwork and unconventional advertising. The drink itself had a unique, somewhat ambiguous flavor. Despite its innovative marketing, OK Soda failed to resonate with a broad audience and was discontinued in 1995. Its short lifespan has since made it a subject of marketing case studies. Collectors value OK Soda memorabilia for its distinctive branding.
Pepsi Blue
Introduced in 2002, Pepsi Blue was a bright blue, berry-flavored soda aimed at attracting a younger demographic. Despite heavy marketing and endorsements, the unconventional flavor failed to gain widespread acceptance. By 2004, Pepsi Blue was discontinued in the U.S. market. Its bold color and taste remain a topic of nostalgia among early 2000s consumers. Occasional international availability has kept its memory alive.
Zima
Zima was an alcoholic beverage launched by Coors in 1993, marketed as a clear malt drink. It was pitched as a lighter alternative to beer, appealing particularly to young adults. While it experienced early success, its popularity waned due to growing competition and shifting preferences. Zima was discontinued in the U.S. in 2008 but has been brought back periodically for nostalgia-driven limited releases. Its distinctive branding and unique position in the market make it a ’90s standout.
Clearly Canadian
Clearly Canadian was a flavored sparkling water that rose to fame in the early ’90s. Packaged in elegant glass bottles, it was available in flavors like Mountain Blackberry and Orchard Peach. Its crisp taste and premium branding made it a favorite among health-conscious consumers. Though it disappeared for a time, Clearly Canadian made a comeback in recent years due to nostalgic demand. It remains a symbol of ’90s beverage sophistication.
Vanilla Coke
Vanilla Coke debuted in 1999 as Coca-Cola’s first major flavor variation in decades. Its smooth vanilla flavor blended seamlessly with the classic cola taste, making it an instant hit. However, it was discontinued in the early 2000s before being reintroduced due to popular demand. Vanilla Coke’s launch marked a turning point for flavored sodas in the ’90s. Its enduring popularity underscores its strong initial impact.
Tab Clear
Tab Clear was Coca-Cola’s attempt to capitalize on the clear soda trend sparked by Crystal Pepsi. Introduced in 1993, it was marketed as a diet soda with a transparent appearance. Despite its innovative concept, Tab Clear suffered from unclear branding and failed to resonate with consumers. It was pulled from the market within a year. Tab Clear remains a quirky chapter in the history of ’90s sodas.
This article originally appeared on RetailShout.
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